Selling and buying domain names for profit is something that many people are figuring out can be done and can even be quite fun when approached in the right way.
Here is a domain appraisal guide that help you on buying domain names:
1) TLD - .com is the commercial TLD and most widely used TLD. If someone wants to go to some site then naturally type in the site name and .com extension after it. So .com version of the domains names are highly priced compared to the other version of tld’s for the same domain.
2) Keyword Itself - The keyword means the domain itself. If it is poker or casino then great. If it is greatestcasinos then it is weaker compared to the casino or casinos. Keywords usd for the domain name itself are very helpful to establish a brand and market it easily.
3) Length Of Domain - The length also plays a major role in valuation of the domain name. Shorter the better. If the domain is short say 3 or 4 letters then it can fetch high prices. Compared to the other long domains. Another point in shorter domain is that there can be only 17576 combinations in 3 letter domains. So they are rare and are like some antique pieces so they are highly priced. For 4 letters there are 456976 combinations out of which all the nice ones have been regged for next 4 or 5 years. And even just combinations of 4 letters without any meaning are selling for $xx prices.
4) Dictionary - If it is a dictionary word then it is good, and it can get better prices. Say a furniture company wants to sell furniture online on their website. So they buy furniture domain and redirect it to their company domain. Why? Because whenever someone wants to buy furniture types in furniture and places the .com extension after it in the address bar he navigates to the company’s site. And this way company can have more benefit for targeting more and more customers compared to their competitors.
5) Pronounceable - If the domain is pronounceable then it will be easy for the users to memorize it and so more and more users can return to your site without going and searching it every time. This also helps establishing a brand name in the market.
6) Singular or Plural - Now if the domain name is a singular one then it will get more price then the plural version of that particular domain name. Like digitalpoint.com is better then digitalpoints.com Some times there is an exception in this kind of domains also. EX: LatestGirls.com is better then LatestGirl.com Because the End user wants to see girls not a single girl In this kind of situation the plural one get more $$’s then the singular one.
7) Google results - Some people also see google results for a given name. Now this also doesn’t has any relation with the domain name google will just show you the results of the pages which contains that particular word. This can be helpful to do some SEO afterwards though.
