Search engine optimization (SEO) is the practice of guiding the development of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected keyword phrases.
In order to optimize your website, first of all you need to ask yourself what search phrases would people do searching on your products and/or services. After you have identified a number of search phrases that are potentially winnable, you are ready to create a search engine optimization plan for your website.
Some Tips On Search Engine Optimization Plan
Every page on your site must have a unique title tag, meta keywords tag, and meta description tag.
Follow W3C recommendations for HTML document structure. Begin the body copy of your page with your keyword phrase, and repeat it as needed as the theme of the page throughout your copy. Feature your keyword phrase prominently by including it in headers and making it bold or italics.
Use text navigation on your site, and use the keyword phrases you have selected as the links. If you cannot use text navigation, include a footer on every page using text links.
Build a text site map, and link to it from every page of your site.
Organize your navigation according to the importance of your keyword phrases. If you break your site into many pages, link to the most important pages from every page of your site, and link to the other pages from section header pages and the site map.
Establish your site by submitting to the major directories such as The Open Directory and the Yahoo! Directory, then build your link popularity by submitting to web directories, search engines, and requesting links from related websites.
For Google’s suggestions on search engine optimization, see Google Information for Webmasters - Webmaster Guidelines.
